We fill the gaps in our food systems, helping to capture unutilized produce and revenue
Full Harvest helps growers get the most out of a harvest and food companies save money by bringing farm excess to market.
We are a B2B platform connecting large farms to food & beverage businesses to sell discounted, yet perfectly good surplus and imperfectly shaped produce that would have otherwise gone to waste.
Approximately 20 billion pounds of produce go to waste in the U.S. annually simply because they are not perfectly shaped for strict retailer standards. Full Harvest solves this problem.
Our mission is to eliminate food waste at the farm level by bringing additional revenue to farmers and lowering the cost of healthy food production. A win-win for everyone.
While scaling one of the first cold-pressed juice companies, Organic Avenue, I became very passionate about making healthy food more affordable for everyone. In 2014, I moved to California to find a way to lower food production costs along the supply chain, leveraging my 12 years of operations and food experience.
During a farm visit, I found myself calf-deep in beautiful, edible romaine leaves that were about to be churned under after romaine heart harvesting. I was shocked to find out that 20 billion pounds of produce go to waste each year simply because they are excess or not perfectly shaped for grocery stores. As an environmentalist, I found this unacceptable, especially given how much of our valuable resources (water, soil, pesticide, etc.) are wasted on food that is not even eaten. At the same time, 1 in 7 Americans are food insecure. I vowed to not stop until the problem was solved.
My vision is a world where there is 0% food waste and 100% 'full harvests,' where all edible produce grown goes towards consumption. We aim to reinvent the food system so that all food or beverage companies utilize imperfect and surplus produce to the fullest extent possible.
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